HIA HUB - Masterclass

The region’s biggest fashion, beauty, and lifestyle conference returns to Riyadh's dynamic JAX District from 30 October – 3 November 2024.  

Hia Hub brings together the world’s most celebrated industry pioneers, trendsetters, artists, experts, and brands to inspire the next generation of fashion and beauty consumers and entrepreneurs through an exciting program of engaging talks, panels, workshops, seminars, and masterclasses.   The conference also features interactive exhibitions, art installations, brand activations, and nightly live performances at the Billboard Arabia Stage.  

This year, we are hosting an extended five-day program, highlighting the vibrant and evolving fashion, beauty, and lifestyle landscape in the region.