Sahara City

ABOUT SAHARA CITY ADVENTURES
The Saudi seasons are aimed at transforming the Kingdom into one of the most important tourist destinations in the world. Enjoy the many colours of major events and unique tourist experiences filled with joy and joy throughout the year in most of the cities and regions of the Kingdom, Sahara city reflecting the heritage of the Kingdom of Saudi Arabia and its unique culture, then the many joyful activities like 1. Thrill & Adventure 2. Family & Kids 3. Musical & Entertainment 4. Art Installation 5. Food & Beverage.


THE IDNTITY
The shape language for SAHARA CITY is 3D abstract and deliberately uneven, yet easily recognizable. Asymmetry and unbalanced lines create a vibrant movement to mirror the vibrancy of a celebration reflecting all the activity inside the location. The main logo echoes Al Masmak Fortress on the Riyadh city seal + al thomama desert and mountains, to further celebrate the city. — Strong line weight — Large, chunky shapes — Instant readability — Universal visual language.