9:00am: Registration & Breakfast
10:00am:Welcome speech by Nadeem Quraishi, Publisher at Campaign Middle East
10:05am: Chair’s opening remarks by Anup Oommen, Editor at Campaign Middle East
10:15am:Keynote: Why attention is the new currency in Saudi Arabia
10:30am: Panel 1: Bridging media and marketing: Building collaborative pathways
11:00am: Panel 2:Beyond the algorithm: Crafting distinctly Saudi brand stories in the AI era
11:30am:Fireside chat: Safeguarding brand trust in an unstable new world
11:50am: Panel 3: From exposure to impact: The future of media measurement
12:15pm: Panel 4: Yalla Content: Building brands the Saudi way
12:45pm: Panel 5:The Rise of New Media: Capturing the Attention of Saudi Consumers
1:15pm:Closing comments by Anup Oommen, Editor, Campaign Middle East
1:20pm:Networking Lunch