Thu 16 Oct
Doors:09:00
Event ended
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Campaign Saudi Briefing 2025: Media And Marketing

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SafeTickets - Secure Dynamic Mobile Tickets
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Thu 16 Oct
Doors:09:00
Event ended

Upcoming events

Welcome to a truly transformative moment for marketing in Saudi Arabia, where the boundaries between content, culture and commerce are being redrawn. Campaign Middle East will be hosting its annual Campaign Saudi Briefing: Media and Marketing, gathering key stakeholders across governmental entities, brands and agencies for a morning of networking and in-depth discussions at Sheraton Riyadh Hotel and Towers in Riyadh on 16 October 2025.

Measurement and media are evolving just as rapidly. Advertisers are now leveraging advanced attribution and real-time data, turning indispensable audience insights into campaign effectiveness – across TV, digital, and the newly digitised and highly responsive world of out-of-home media. From programmatic DOOH to new standards in meaningful ROI, Saudi Arabia is pioneering integrated strategies that connect the dots between attention, action and business impact. Join us as we explore how this evolving media and marketing ecosystem is shaping the Kingdom’s next chapter.

Contact Info:

·        For sponsorship opportunities and for event tickets details, please email Tarun Gangwani at Tarun.Gangwani@motivate.ae or call +971 52 1466150

·        For more information, view the event website here: https://campaignme.com/event/campaign-saudi-briefing-2025-media-and-marketing/

 

9:00am: Registration & Breakfast

10:00am:Welcome speech by Nadeem Quraishi, Publisher at Campaign Middle East

10:05am: Chair’s opening remarks by Anup Oommen, Editor at Campaign Middle East

10:15am:Keynote: Why attention is the new currency in Saudi Arabia

10:30am: Panel 1: Bridging media and marketing: Building collaborative pathways

11:00am: Panel 2:Beyond the algorithm: Crafting distinctly Saudi brand stories in the AI era

11:30am:Fireside chat: Safeguarding brand trust in an unstable new world

11:50am: Panel 3: From exposure to impact: The future of media measurement

12:15pm: Panel 4: Yalla Content: Building brands the Saudi way

12:45pm: Panel 5:The Rise of New Media: Capturing the Attention of Saudi Consumers

1:15pm:Closing comments by Anup Oommen, Editor, Campaign Middle East

 

1:20pm:Networking Lunch

Location

Venue
location
Sheraton Riyadh Hotel & Towers
Sheraton Riyadh Hotel & Towers, King Abdullah Road, Riyadh Saudi Arabia
View directions
Sheraton Riyadh Hotel & Towers

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